Each month we post a recap of the most noteworthy marketing & advertising news. At Ideability, we make it our jobs to stay ahead of constantly changing marketing technologies and up-to-date on all advertising news and research. We will read through all of the news and pick out the most relevant and time-sensitive articles for our overloaded business owners. (If you missed September News check it out here!) Leave the strenuous legwork to us, kick your feet up and cruise through our newsworthy highlights monthly on our blog!
eMarketer estimates that video now consumes 25 percent of all digital advertising in the US – of that, Facebook is the top site for video, earning nearly twice as much as Youtube.
Pandora launches online analytics tools in an announcement of an ad distribution agreement with SoundCloud. The company says that the SoundCloud partnership expands its total addressable audience to 100 million.
Facebook expands efforts to limit low-quality ads by increasing the amount of ads that are not approved and reducing the distribution of more ads
Pinterest updates Ads Manager and rolls out “Product Pins” features ahead of holiday shopping blitz. The company says it has completely rebuilt the system, adding up-to-date pricing and stock information.
Facebook has introduced a new tool, called Creative Compass, which is designed to help businesses measure the impact of Facebook ads.
